Mamboo Entertainment, founded in 2020 and headquartered in Abu Dhabi, UAE, is a dynamic developer and publisher of mobile apps, specializing in hybrid‑casual and casual games. Among its prominent titles is Magic Tiles 3, a top‑ranking music rhythm game known for its engaging piano‑tap gameplay and global appeal.

The Challenge

Even though Magic Tiles 3 has already reached the #1 spot on Amazon, sustaining that momentum in the rhythm-game space was not easy. The genre is crowded, and keeping users engaged requires constant innovation and standout marketing.

To maintain its lead, Mamboo Entertainment turned to playable ads to showcase the game's captivating experience directly to potential players and to resonate with music-loving audiences.

The Solution

Partnering with Mindworks, Mamboo Entertainment adopted a charge-by-ad-spend model and gained access to fully customized playable creatives. Each creative was designed to mirror real gameplay, aligning with player behavior and preferences unique to the rhythm-game genre.

The creative strategy centered on authentic interaction and challenge-driven engagement—tailored specifically to rhythm-game fans:

• — Native gameplay: Each ad featured over 10 tap sequences with animated black tiles, closely mimicking Magic Tiles 3's piano-tap mechanics. 
• — User-driven challenge: Mindworks intentionally designed the playables to be difficult, tapping into players' natural drive to replay and improve, and mirroring how rhythm fans push their limits on speed and timing. 
• — Smart CTAs: When users failed, both “Replay” and “Download” buttons appeared to convert frustration into action. Successful players were prompted to download while riding the excitement of completion. 
• — Frictionless UX: With bold visuals, concise copy, and an intuitive layout, the ads made interaction effortless and instantly understandable. 
• — Musical appeal: Upbeat, recognizable background music helped create an emotional connection and made the experience feel familiar to rhythm-game fans.  

Mamboo Entertainment deployed these playable ads on Mintegral to scale performance efficiently and quickly.  

The Results

Mindworks' tailored playable ads delivered strong performance results: 

•  — Customized playable ads by Mindworks accounted for 57% of Magic Tiles 3's total ad spend. 
•  — Across Rewarded and Interstitial Video formats, Mindworks' playables delivered over 90% of impressions and associated spend. 
•  — UA performance improved significantly, with installs rising substantially as a result of heightened engagement and conversion.

  “The Mindworks team translated player insights into playable ads that felt like the real game. We saw immediate lift on both ad impressions and game installs. Their charge-by-ad-spend model gave us the flexibility to scale only what works, removing upfront pressure while maximizing ROI. It's not just efficient, but also high-ROI UA, and we're scaling fast.”

—— Anastasia Zykina

Senior Growth Manager, Mamboo Entertainment

By partnering with Mindworks, Mamboo Entertainment overcame its playable production bottleneck and achieved scalable, high-performing user acquisition. The success of Magic Tiles 3 underscores how creative fidelity, player-centric design, and seamless interaction can drive both volume and efficiency.

If you want to take your campaigns to the next level with innovative, engaging playable ad creatives, don't hesitate to contact the Playturbo team to see Playturbo in action. Don't forget to also follow us on LinkedIn for the latest updates and insights!