Playable Ads Power Dopiverse: 34% ROAS Jump & 70% Impressions Driven by Creative Innovation
Dopiverse, the developer behind the casual educational app Dopiverse: Play & Learn, has carved a niche in the casual gaming market by blending entertainment with interactive learning. Designed for users seeking lighthearted, customizable gameplay, the app's core appeal lies in its open world and personalized experiences, such as customizing avatars and vehicles.
As the casual gaming sector grows, Dopiverse found it increasingly challenging to stand out in crowded ad ecosystems.
The Challenges
Dopiverse faced significant hurdles in developing engaging playable ads that reflected the app's gameplay. Traditional formats fell short in capturing the core value of Dopiverse's user experience, resulting in low engagement.
Lacking scalable creatives that aligned with the game's strengths, Dopiverse encountered performance inefficiencies across its campaigns. Low conversion rates and elevated acquisition costs made it difficult to drive meaningful growth and fully capitalize on its user base potential.
The Solution
Mindworks partnered with Dopiverse to build a custom playable ad solution tailored to the app's strengths. To emphasize the game's focus on personalization, the Mindworks team centered the ad experience on Dopiverse's "customizing avatar & vehicle" gameplay, ensuring the creative reflected the game's 3D cartoon art style.
To appeal to young audiences, the playable ad featured:
- - A colorful, text-light interface to retain children's attention
- - A 5-step flow to drive conversions before curiosity fades
- - Freeform customization like outfit and vehicle try-ons to tap into users' creativity and collection instincts;
- - Particle effects for immersive visual feedback
- - A “start race” call-to-action to trigger conversion.
In addition to the creative production and delivery, Mindworks provided ongoing campaign tracking and analytics, equipping Dopiverse with actionable insights for continuous optimization.
The Results
The partnership delivered strong, measurable improvements:
- - 34% increase in D7 ROAS (return on ad spend)
- - 50% uplift in activation CVR
- - 26% reduction in CPE, improving cost-efficiency
- - Playable ads drove ~70% of total ad impressions and spend
“Partnering with Mintegral and the Mindworks team had an immediate and measurable impact on our campaign performance. As soon as we added their playable ads as end cards to our existing video creatives, those creatives quickly became top spenders across our campaign. This boost in creative quality and diversity enabled us to effectively scale our CPE campaigns. The speed and consistency of the Mindworks team in delivering playable creatives played a key role. We highly recommend Mintegral to any team looking to drive performance through interactive and engaging ad formats.”——Mercan GüneşLead Growth Manager, Dopiverse
Dopiverse's success hinges on two pillars: leveraging its gameplay for ad relevance and partnering with Mindworks to overcome technical barriers. By combining creative customization with data-driven optimization, Mindworks turned playable ads from a challenge into a growth engine.
For casual game apps aiming to boost ad efficiency, Dopiverse's story is a good example of what's possible with the right creative automation partner.
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