Hair Salon’s Makeover: Bravestars Scales Weekly Installs to Millions with Playturbo

Introduction 

Founded in 2013,Bravestars Games is a leading Vietnamese game development and publishing company, renowned for creating engaging casual and hyper-casual games that resonate with global audiences. With over 1 billion downloads across more than 200 titles, Bravestars has established itself as a formidable player in the mobile gaming industry. One of its standout titles, Hair Salon: Beauty Salon Game, offers players a delightful simulation experience where they can wash, cut, color, and style hair, catering to a diverse clientele with unique preferences .  

Challenges

As the casual gaming market grows increasingly competitive, Bravestars faced a critical challenge: scaling high-quality playable ads to drive user acquisition without overburdening its development team.The technology for creating playable ads was highly complex, often requiring the direct involvement of developers. 

This not only increased production time but also added to the overall cost. As a result, the process of generating a large number of playable ads for Hair Salon: Beauty Salon Game became a bottleneck, limiting the game's potential reach and growth in the highly competitive casual gaming market.  

Solution

To overcome these hurdles, Bravestars turned to Playturbo, Mindworks' creative automation platform. Leveraging Playturbo's extensive library of pre-built templates and design resources, the Bravestars team crafted a series of engaging playable ads for Hair Salon.

These ads immersed viewers in a multi-step hairstyling journey—washing, cutting, coloring, and accessorizing—mirroring the game's core gameplay with over a dozen interactive steps, and providing a rich pre-download experience. 

Key features included:

• Immediate Engagement: Ads commenced with the interactive "pick up the tool" action, instantly drawing users into the hairstyling experience without preliminary narratives.
• Guided Interactions: Intuitive UI animations and concise copy provided clear instructions, ensuring users understood gestures, interaction zones, and objectives.
• Streamlined Conversion: A single tap will redirect users to the app store, capitalizing on their engagement before attention waned.
• Visual Appeal: Incorporating character designs reminiscent of popular IPs like Frozen enhanced the ads' attractiveness and relatability.  

Furthermore, Playturbo's drag-and-drop interface enabled Bravestars to swiftly modify character appearances, scenes, and hairstyling tools, facilitating rapid iteration and deployment of diverse creatives across multiple ad networks.  

Results

The impact was immediate. Using Playturbo, the Bravestars team produced hundreds of playable ads and deployed them across 10+ ad networks, including Mintegral, AdMob, BidMachine, and Pangle.

As these playable ads rolled out, Hair Salon’s weekly installs surged to million level, while playable ads accounted for 89% of the app’s ad spend—proof of their effectiveness in driving user action.  

  “Playturbo transformed us from ad strugglers to creative machines. What used to take weeks now takes hours – we've reduced creative production costs while increasing efficiency. With Playturbo, we were able to quickly generate and iterrate a large number of high-quality playable ads. It's an indispensable tool for our growth.”

    ——Huy Pham

Media Team Leader, Bravestars Games Studio

Conclusion

The success of Bravestars Games can be attributed to two key factors: a data-driven approach to creative iteration and the power of Playturbo to democratize playable ad production. By eliminating technical barriers and empowering non-technical teams, Playturbo has become indispensable to Bravestars’ user acquisition strategy.

For casual game developers aiming to scale user acquisition, Playturbo has the potential to be a growth engine.