EVADAV AD NETWORK (a branch of EVADAV TRAFFIC GROUP and the developer of All Ads Blocker) was under growing pressure to improve its user acquisition performance. With static ads delivered weaker returns, the company needed a smarter way to explore interactive formats.

To test playable ads without heavy upfront investment, they turned to Mindworks and its creative automation platform, Playturbo.  

The Challenge

Facing rising acquisition costs and limited performance from static ads, EVADAV AD NETWORK needed a more efficient way to acquire users.

However, developing playable ads came with high production costs and technical complexity, making it difficult for EVADAV to test interactive formats without committing large budgets upfront.

To stay competitive, EVADAV needed a flexible, low-risk solution that could deliver results without heavy financial investment.

The Solution

To help EVADAV overcome the financial and technical barriers, Mindworks introduced a flexible, low-risk model: custom playable ads with no upfront production fees, charged only on actual ad spend. This pay-as-you-go model significantly reduced the entry cost, allowing EVADAV to experiment with interactive ads without committing large budgets.

On the Playturbo platform, the Mindworks team designed a series of playable ads tailored to All Ads Blocker's features and user base. Each creative combined compelling visuals with a clear, action-driven CTA.

Creative highlights included:

• -Feature-focused creative: Highlighted core product benefits like speed and security.
• -Interactive design: Showcased network speed with animations.
• -Action-oriented CTA: Clearly communicated user benefits to encourage clicks.  

The playable ads were then successfully deployed on AdMob and AppLovin, demonstrating Playturbo's strong cross-network compatibility. 

The Results

The performance uplift was immediate and measurable. In just one week, playable ads accounted for 25.66% of All Ads Blocker's total ad spend, with the app's weekly ad spend surpassing $2,000. By the second week, the figure had risen to 30.33%—all achieved without upfront creative production costs.

The playable ads not only attracted more engaged users, but also enabled EVADAV to validate a new format with minimal financial risk, turning a marketing experiment into a viable growth channel.

“We wanted to try playable ads without committing big creative budgets upfront—and Mindworks made that possible. Their team understood our product, delivered tailored playable ads quickly, and let us pay based on actual ad spend. When we saw 30% of our media budget shift to these formats by the second week, we knew it worked.”

——Leo Yu

CBDO, EVADAV

“EVADAV's collaboration with Mindworks exemplifies our commitment to innovation—bridging creativity and performance to deliver high-impact, user-first experiences.”

—— Kate Raeva

PR Lead, EVADAV TRAFFIC GROUP

"Exploring new formats always comes with risk—especially when creative production is resource-heavy. What stood out with Mindworks was how they removed that barrier entirely. We were able to launch high-impact playable ads fast, without upfront investment, and fully aligned with our media strategy. Results spoke for themselves: engagement was up, and budget naturally followed. It’s the kind of solution performance teams need more of."

—— German Ovcharenko
Head of Media Buying, EVADAV

Proven at scale, EVADAV remains committed to exploring new strategies and evolving. Its collaboration with Mindworks highlights the breaking down of the traditional cost and complexity barriers of playable advertising. With a unique pricing model and deep creative expertise, Mindworks empowered a non-gaming tool app to engage users through interactive formats—without financial strain.

For brands seeking to scale efficiently, experiment with less risk, and pay only for performance, Mindworks offers a smart, scalable path forward.

Ready to transform your app's ad performance? Explore Mindworks' Playturbo platform to unlock creative automation for your brand. Learn more about us from LinkedIn or contact us now!