How Mindworks AI Increased ZiMAD's Game Installs in Weeks
*Results are based on specific campaigns, and actual outcomes may vary.
ZiMAD, an American mobile game developer and publisher, has been a key player in the technology and entertainment sectors since its founding in 2009. With a portfolio of popular titles like Spades: Online Card Game and Domino - Dominoes online game, ZiMAD is focused on delivering engaging digital experiences to a global audience. To maintain its competitive edge and drive user acquisition performance, the company continuously seeks innovative solutions to optimize its marketing efforts.
The Challenges: High Creative Demand, Limited Resources
To keep pace with the market, ZiMAD needed a steady flow of fresh, engaging, and high-performing ad creatives. However, limited in-house resources made it difficult to generate a high volume of unique ad creatives, test new concepts, and iterate on them efficiently.
ZiMAD's UA team needed a professional ad creative partner who could not only deliver high-quality creatives but also leverage cutting-edge technology to explore new creative directions and boost UA performance.
The Solution: AI-Powered Creative Customization with Mindworks
ZiMAD partnered with Mindworks, leveraging its AI video creative customization service. Mindworks combined AI-driven visual innovation with mobile advertising expertise, providing a highly tailored solution that addressed ZiMAD's creative production bottleneck and enhanced their UA strategy.
With extensive experience in mobile advertising, the Mindworks team created a full suite of ad creatives for ZiMAD's games. Here are two standout examples:
For Spades: Online Card Game
For Domino - Dominoes online game
Mindworks produced a diverse set of AI-generated avatar videos featuring players of different genders, ages, and ethnicities, each with lifelike movements and reactions. Mindworks carefully crafted scenes that captured a range of emotions, from triumph to frustration, bringing relatability to the ads. Even in complex family scenarios with multiple characters, the AI ensured natural expressions and movements, making the videos feel engaging and immersive.
The Results
The collaboration with Mindworks yielded immediate and tangible results for ZiMAD. The AI-driven video creatives not only addressed the creative production challenge but also significantly improved key performance metrics. For instance, the AI video creatives for Domino - Dominoes online game led to a remarkable conversion lift, with daily installs increasing within a few weeks.
Beyond quantitative gains, the partnership also brought about significant operational benefits. By offloading the extensive work of creative generation and editing to Mindworks, ZiMAD's internal team was freed from the heavy burden of production. Additionally, Mindworks' commitment to continuous communication and data-driven optimization ensured consistent campaign improvements.
*These results reflect ZiMAD's experience in a limited campaign and may not be typical. Past performance does not guarantee future results.
"Working with Mindworks has been a highly rewarding experience. Their team consistently delivers high-quality creatives on time, blending innovation with strategic insight. The impact of their work is evident in our improved performance metrics, with several AI-driven video creatives performing strongly and helping us reach our KPIs efficiently. The entire process has been seamless, transparent, and managed with utmost professionalism.Mindworks is a reliable and inspiring partner—one we trust not only for their creative excellence but also for their deep understanding of user acquisition dynamics. It's been a pleasure working with them, and we look forward to continuing this successful collaboration."— Gulnaz Gafurova
Lead UA of Game Networks, ZiMAD
The success of the ZiMAD and Mindworks partnership shows how AI-driven innovation and creative expertise can deliver scalable, efficient, and highly customized ad solutions. By overcoming resource constraints and exploring new creative directions, ZiMAD achieved a substantial uplift in installs and UA performance, proving the value of AI-powered creative in today's competitive mobile market.
If you're looking for a professional and trusted creative partner to help unlock your growth potential, contact the Mindworks team today to explore AI-driven creative solutions. Don't forget to follow us on LinkedIn for the latest updates and insights!