Playable Ads Drove a 206% Rise in Installs for ZiMAD’s Magic Jigsaw Puzzles

2024-10-23

ZiMAD, a gaming company founded in 2009, has published numerous entertaining titles. Among them, Magic Jigsaw Puzzles has caught the attention of players globally, with over 150 million downloads.

However, as competition for user acquisition has been steadily increasing, ZiMAD faced the challenges of effectively acquiring new users and improving returns.

To meet this challenge, ZiMAD leveraged creative automation platform Playturbo, with the goal of enhancing user acquisition performance.

The Solution: Customized playable creatives tailored to different player segments

To support ZiMad, Playturbo creative studio precisely identified the needs and preferences of different player segments, and crafted a series of highly engaging playable creatives tailored to these specific groups.

For casual players, Mindworks designed simple, fun, and intuitive interactive experiences to lower the entry barrier. For core gamers, they offered more challenging and in-depth content to meet their demand for high-quality gaming experiences.

These tailored interactive creatives resonated with Magic Jigsaw Puzzle players, significantly increasing conversion rates and attracting a substantial number of new players.

The Result: Magic Jigsaw Puzzle saw a significant uplift in installs and a decrease in eCPI

After launching, the customized playable creatives outperformed other creatives in impressions, clicks, and installs, achieving a 206% increase in installs and a 35% increase in IVR (Install Value Rate).

Moreover, the rise in conversion did not increase Magic Jigsaw Puzzle’s CPI. The eCPI (Effective Cost Per Install) decreased by 27%.

Two of the creatives demonstrated particularly strong conversion results. Compared to traditional video ads, these playable ads saw an increase in IVR of 60.93% and 43.52%, respectively.

Stanislav Kolotilov, Lead User Acquisition Manager at ZiMAD, had this to say:

“Due to limited resources, our in-house team was not able to deliver as many playable ads as we needed to succeed. Mindworks swiftly produced high-quality playable creatives that perfectly aligned with Magic Jigsaw Puzzles, resulting in a significant boost to ZiMAD's advertising performance. Beyond their creative expertise, the Mindworks team has consistently demonstrated strong communication and collaboration. They also provide us with in-depth analysis based on historical creative data, helping us continuously optimize our advertising campaigns. We've been highly satisfied with the partnership.”

Playturbo is Proven to Elevate Creative Production

Playable ads transform passive watching into engaging, interactive experiences. This increased interactivity, coupled with immersive content and comprehensive product showcase, significantly boosts marketing performance.

Leveraging extensive gaming marketing experience and a deep understanding of user experience, the Mindworks team empowers developers to create superior playable ads that drive user acquisition.

If you want to take your campaigns to the next level with innovative, engaging playable ad creatives, don't hesitate to contact the Playturbo team to see Playturbo in action. Don’t forget to also follow us on LinkedIn for the latest updates and insights!

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