How Playturbo Powered Mine Rush's Early Success with Instant Download Surge
TATSUMAKI GAMES INC. (タツマキゲームズ株式会社), a Japanese developer renowned for its creative hyper-casual and hybrid casual games, is behind globally popular titles like Mine Rush: Digging Adventure. In this game, players descend into mine shafts, manage teams of miners, and collect resources on their quest to discover legendary ores.
The Challenges
When launching Mine Rush, TATSUMAKI GAMES aimed to leverage the playable ad format. However, creating playable ads required extensive developer effort, lengthy production cycles, and the risk of exceeding ad platform file-size limits. These hurdles slowed down campaign momentum and limited opportunities to scale user acquisition during the crucial early launch phase.
The Solution
To overcome these barriers, TATSUMAKI GAMES turned to Playturbo. Leveraging its extensive library of pre-built playable ad templates and its intuitive drag-and-drop interface, the team quickly created a custom playable ad that highlighted Mine Rush's core gameplay — mining, resource collection, and equipment upgrades — all without writing any code.
Playturbo's expertise ensured the final ad retained rich interactive content while staying optimized for ad platform constraints, ensuring smooth deployment across global mainstream ad networks.
The Results
The impact of Playturbo was immediate and measurable:
- — Rapid User Growth: Within days of launch, Mine Rush achieved hundreds of thousands of downloads, securing a strong player base.
- — Ad Spend Efficiency: Playable ads built with Playturbo accounted for nearly 70% of the total ad spend, demonstrating their effectiveness as a primary acquisition channel.
- — Seamless Deployment: Despite having rich interactive content, the ads were fully optimized to meet ad network requirements, ensuring smooth distribution across multiple platforms.
“Using Playturbo transformed our ad production workflow. We created a fully interactive playable ad without any coding, kept file sizes small, and deployed it across ad networks effortlessly. The playable ads delivered results within days, which were instrumental in Mine Rush's early success.”— Yudai HatasaCEO, TATSUMAKI GAMES INC.
TATSUMAKI GAMES' launch of Mine Rush: Digging Adventure illustrates how leveraging Playturbo's creative automation can overcome technical advertising barriers, accelerate time-to-market, boost ad spend efficiency, and drive early user growth. With Playturbo, brands can launch with impact rather than delay.
If you want to take your campaigns to the next level with innovative, engaging playable ad creatives, don't hesitate to contact the Playturbo team to see Playturbo in action. Be sure to also follow us on LinkedIn for the latest updates and insights!