From Creative Drought to Growth Surge: BingoPlus’ Success with Playturbo

AB Leisure Exponent Inc., a leading developer in the casino gaming app space, has made waves with its flagship title BingoPlus - Bingo Tongits Game. Designed to blend traditional bingo with cultural gameplay elements, BingoPlus caters to a global audience of casual gamers seeking engaging, reward-driven experiences.

The Challenge

Before partnering with Mindworks and its creative automation platform, Playturbo, AB Leisure Exponent’s digital marketing team grappled with ad creative fatigue.

Static ads were losing their impact, as players had grown tired of seeing the same visuals and messages over and over. This creative stagnation directly impacted user acquisition: installs slowed, and ad spend allocation became increasingly inefficient as ad networks prioritized more interactive content.

With click-through rates plateauing and ad spend efficiency declining, the marketing team at AB Leisure Exponent needed a new way to re-engage their audience.  

The Solution

Mindworks stepped in with a tailored solution: custom Playable Ads designed to immerse audiences in BingoPlus’s core gameplay.

The Mindworks team began by analyzing BingoPlus’s core features—its social, reward-rich gameplay loop—and its target audience’s preferences (millennials and Gen Z gamers drawn to interactive, visually dynamic content). Leveraging this insight, Mindworks created multiple Playable Ads optimized for ad networks like AppLovin, Mintegral, InMobi, and etc.

One standout ad recreated BingoPlus’s signature gameplay: users tapped to mark bingo numbers, guided by subtle "finger" prompts that lowered the barrier to interaction. To enhance emotional appeal, the ad integrated dynamic elements like animated reward counters, glittering coins, and cash graphics—proven to trigger desire for in-game rewards.  

Unlike traditional fixed-fee models, Mindworks charged based on actual ad spend, aligning incentives with AB Leisure Exponent’s growth goals.  

The Results

Deployed across key ad networks including Mintegral, Unity, InMobi, AppLovin, and Digital Turbine, the playable ads quickly became the cornerstone of BingoPlus’s campaigns. Over 60% of total ad spend was allocated to these interactive creatives—a testament to their performance.Beyond ad spend, installs surged as users engaged more deeply with ads that felt like a "mini-game," bridging the gap between ad exposure and app download.  

“Mindworks didn’t just create ads—they recreated the BingoPlus experience, The playable ads are so aligned with our game’s soul: interactive, rewarding, and visually captivating. Seeing 60% of our ad spend flow into these creatives isn’t just a metric—it’s proof that players want to experience the game before downloading. Mindworks’ data-driven creativity turned our creative drought into a growth engine.”

——Genecel Bautista

Digital Marketing Creative Designer, AB Leisure Exponent

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