Boosting Engagement: Masal Games' Success with Playturbo's Creative Automation
Masal Games, a dynamic mobile game developer, has made a significant mark in the gaming industry with its innovative titles. One of their standout games, Paintball Attack 3D: Color War, offers players an adrenaline-fueled paintball experience set in vibrant 3D arenas. The game has garnered millions of downloads and maintains a high user rating, reflecting its popularity among gamers.
The Challenge
In the competitive mobile gaming landscape, user acquisition is paramount. Masal Games recognized the potential of playable ads to engage users effectively. However, creating these interactive ads posed a challenge due to the technical expertise required, often necessitating developer involvement. This dependency not only slowed down the creative process but also limited the team's agility in launching timely campaigns.
The Solution
To overcome these hurdles, Masal Games turned to Playturbo, Mindworks' creative automation platform.
Playturbo's intuitive drag-and-drop interface, coupled with a rich library of pre-built templates and design resources, empowered Masal Games' creative designers to independently craft engaging playable ads without any coding.
Leveraging Playturbo, the team recreated the core gameplay of Paintball Attack 3D within the ads. By simulating the first-person sniping experience, they heightened the sense of immersion. Viewers found themselves in the midst of a tense standoff, aiming at opponents while being targeted themselves, culminating in a paintball shot heading directly at them. This intense scenario prompted quick engagement, encouraging users to tap the "Shoot" button, effectively driving conversion.
The Results
The adoption of Playturbo transformed Masal Games' advertising strategy. The team efficiently produced a multitude of playable ads, which were seamlessly deployed across major ad networks like Mintegral and AppLovin.These interactive ads not only enhanced user engagement but also led to a significant boost in ad performance and game installations.
- The weekly installs of Paintball Attack 3D grew to over 50k.
- Playable ads accounted for 64% of Paintball Attack 3D’s advertising spend.
- On iOS, 75% of ad impressions—mainly from rewarded and interstitial videos—were driven by playable creatives that were displayed with a playable. On Android, the figure stood at 44.4%.
- The IVR (Installs per View Rate) increased by 1.01% on iOS and 0.45% on Android, compared to the standard IVR.
"Playturbo has been a game-changer for our creative process. Its user-friendly interface allowed our designers to craft compelling playable ads without relying on developers. This autonomy accelerated our campaign launches and improved performance metrics across the board."— Erman ArmağanDirector, Masal Games
Masal Games' collaboration with Playturbo exemplifies how creative automation can revolutionize mobile game advertising. By eliminating technical barriers, the team achieved greater creative freedom, faster turnaround times, and enhanced campaign performance.
Mindworks' Playturbo stands out as a pivotal tool for game developers aiming to elevate their user acquisition strategies through innovative and engaging ad experiences.
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