Which Dress? Left or Right Sees Monthly Installs Triple with Playturbo’s Creative Automation

31 Games Limited is a mobile gaming studio specializing in casual fashion games. Its flagship app, Which Dress? Left or Right, offers players an interactive fashion experience, challenging them to make stylistic choices that determine their in-game success. With a focus on creativity and user engagement, 31 Games has established itself as a significant player in the mobile gaming industry.

The Challenges

Before partnering with Playturbo, 31 Games recognized the need to enhance their user acquisition strategies by creating playable ads. However, traditional playable ad production required heavy reliance on specialized development skills, making the process resource-intensive, delaying creative testing and limiting the team’s ability to experiment with new ideas. This bottleneck not only slowed ad deployment but also constrained their ability to optimize campaigns for peak performance. For a fast-paced game like Which Dress? Left or Right, where trends in fashion and user preferences shift rapidly, this inefficiency risked missing opportunities to optimize ad performance and capture new users.  

The Solution

To overcome these obstacles, 31 Games adopted Playturbo, Mindworks' creative automation platform. Playturbo offered a suite of tools designed to simplify and expedite the creation of interactive ads, such as the Content Editor and Video to Playable.

Playturbo’s 300+ pre-built playable ad templates and intuitive “drag-and-drop” interface empowered 31 Games’ creative designers to craft high-quality playable ads independently—no coding needed. Additionally, the Video to Playable function enabled rapid conversion of existing video ads into interactive playable formats, allowing the team to scale ad production in days rather than weeks.

The Results  

31 Games’ creative team produced dozens of playable ads in a short period of time, accelerating the testing of diverse creative concepts. This agility not only boosted ad spend efficiency but also drove Which Dress? Left or Right's monthly installs from 150K to a peak of 450K, and later maintained a steady level of 200K–350K installs per month — a significant improvement for the app.

Playturbo’s compatibility with global ad networks ensured zero compliance issues, further streamlining campaign deployment.  

  “Playturbo transformed how we approach playable ads. Gone are the days of waiting for developers to tweak every detail—our designers now own the creative process end-to-end. With its drag-and-drop tools and video-to-playable feature, we’re now testing, iterating, and scaling ads faster than ever. Playturbo is our secret weapon for staying ahead in casual gaming.”

— Tutu

UA Manager, 31 Games Limited

31 Games’ success underscores the power of creative automation in breaking down technical silos and accelerating marketing execution. By leveraging Playturbo’s template library, drag-and-drop interface, and cross-network compatibility, the team turned playable ad production from a bottleneck into a competitive advantage.

For studios aiming to accelerate growth in competitive markets, Playturbo proves that creative automation isn’t just an upgrade—it’s a necessity.  

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