Find Journey Accelerates Creative Production and Ad Performance with Playturbo

New Story Inc. is a Japanese developer of casual hidden-object games. Its flagship title, Find Journey: Hidden Objects, has become popular on both iOS and Android for its engaging gameplay and relaxing player experience.  

The Challenges

New Story Inc. faced a significant bottleneck in producing playable ads, as the process required technical support from developers and long production cycles. Each new ad concept depended on engineers, which made iteration slow and difficult. This delayed campaign launches, limited creative testing, and made it difficult to quickly iterate and respond to ad network requirements, ultimately restricting growth potential.  

The Solution

After adopting Playturbo, New Story gained access to a library of pre-built playable ad templates that could be customized without writing a single line of code. Using Playturbo's visual interface, the marketing team could drag and drop game assets—such as scenes, characters, and UI elements—into templates to create ads that reflected the real gameplay.  

The new workflow reduced reliance on developers and shortened production time. The team was able to quickly generate, preview, and distribute playable ads across multiple ad networks with a single click, eliminating repetitive manual steps.  

The Results

The impact was immediate as soon as the campaigns went live:

• — App installs soared, driven by engaging playable content that demonstrated gameplay in action.
• — Playable ads created via Playturbo accounted for over 80 % of Find Journey's ad spend, showcasing their dominant role in campaign performance.
• — Production cycles shortened, freeing development resources and allowing faster creative testing and iteration.  

“Playturbo simplified our ad production process and allowed our team to experiment with new ideas more freely. The ads now capture the essence of playing our game more effectively, allowing us to launch campaigns faster. It's really changed the way we work.”

— Shoko

Chief Design Officer, New Story Inc.

New Story Inc.'s experience with Find Journey: Hidden Objects demonstrates how Playturbo can remove technical barriers, enabling game studios to focus on growth. By streamlining the production and distribution of playable ads, Playturbo helped the team move faster, reach more players, and translate the spirit of their game into every campaign. For mobile game developers seeking efficient and scalable solutions, Playturbo turns creative challenges into opportunities for growth.  

If you'd like to see how Playturbo can help your campaigns reach new heights with innovative playable ad creatives, contact the Playturbo team to see Playturbo in action. Don't forget to also follow us on LinkedIn for the latest updates and insights!