How Playturbo Accelerated XTech's Global Growth: From Ad Innovation to 50M+ Users

XTech, a Vietnam-based mobile app publisher, specializes in developing AI-powered, Health, and Utility apps. Its flagship products, Health Tracker and PixArt, have gained strong traction in key markets across North America, Europe, and Asia. Recently, XTech surpassed a major milestone: over 50 million global users across its app portfolio.

In a recent interview with Mintegral, XTech's User Acquisition and Growth leads, The Anh and Chau, shared their growth insights, the key challenges they faced in expanding globally, and discussed their approach to user acquisition and app promotion.

As part of its collaboration with Mintegral, XTech leveraged Playturbo's full suite of creative solutions, including in-depth analysis, playable ad customization, performance-based optimization, and rapid creative iteration. This collaboration played a crucial role in accelerating XTech’s global growth.

Playturbo crafted high-quality playable ads for XTech

Here is XTech's sharing of their Creative Strategies & Results:

Q: What led you to adopt playable ads, and how did they impact your performance?

Chau:
Playable ads have been a game-changer for us. Initially, we relied on static and video ads, which delivered results until we hit a performance plateau and rising CPIs.With Playturbo's playable ads, users could interact with the app before installing, giving them a true feel for the experience. That interactivity led to better engagement and higher-quality installs.

Q: How did Playturbo's creative support contribute to campaign success?

The Anh:
The Playturbo team was incredibly hands-on. They started with a deep analysis of our app mechanics and user profiles, then crafted playable ads that showcased our most engaging loops. What stood out was their daily performance tracking and fast iteration—we saw real-time adjustments based on data, which made a huge difference.

Q: How did Playturbo's creative optimization affect your performance?

The Anh:
Absolutely. After launching playables with Mintegral, our daily installs doubled, with 55% driven by the new format. ROAS also improved by 5%. The spend-based pricing minimized risk, freeing up budget to test more creatives. Now, with Playturbo's self-serve tools, we're excited to scale even more interactive campaigns.

XTech's story is a strong example of how a data-backed creative strategy, supported by the right tools and partners, can unlock sustainable growth across global markets.Want to dive deeper into XTech's global growth strategy and insights? Watch the full Mintegral App Chat with XTech.

From mobile games to non-gaming apps, Playturbo empowers publishers across app categories to drive results through better creatives. Check our success stories with Episode, Dopiverse and EVADAV.

If you want to take your campaigns to the next level with innovative, engaging playable ad creatives, don't hesitate to contact the Playturbo team to see Playturbo in action. Don't forget to also follow us on LinkedIn for the latest updates and insights!